Changing consumer habits have become indicative of the growing middle class across the Asia Pacific (APAC) region. Consumers with higher disposable incomes now prefer higher quality ,premium products. In China alone ,analysts directly attribute the nation's 2018 Q1 GDP of 6.8% to this expanding trend.
Well aware of this trend , Dow Packaging and Specialty Plastics (P&SP ),Asia Pacific Adhesives team has embarked on a collaboration with Zhejiang Huachen New Material Co. Ltd.,one of Chinese biggest curtain importers by market share, in order to bring a higher standard of products to consumers across Greater China.
The co-branding partnership, we will see Dow's branding on Zhejiang Huachen's products, signifying the superior mark of quality that Dow brings to the masses.
The co-branding partnership was finalized on April 26,2018 with Ms. Sun Yue Hua , the founder of Zhejiang Huachen New Material Co. Ltd. and Laurent Remy,Global Business irector for Adhesives, P&SP in attendance.
“Zhejiang Huachen is a great example of How producers remain flexible and respond to lower demands in developed markets by moving up the value chain by producing premium products. Dow has always sought to enable and empower its customers , fostering business growth by utilizing our innovative solutions,” said Laurent Remy .
This collaboration with Dow has presented us with an unique opportunity , enabling us to set ourselves apart from other industry players,providing unparalleled premium products to our customers.
This both raises Zhejiang Huachen's brand profile as well as puts a new spotlight on Dow as a superior consumer brand to our customers across the region ,” Ms. Sun added.
Established in 1994,Zhejiang Huachen New Material Co. Ltd has two production sites,with 300 employees and specializes in production of multi -functional home textiles. The company owns China's largest curtains back-coating plant where it applies Dow's range of PRIMAL Water-Borne Binders to their products.
Dow is hopeful that consumer brands will follow Zhejiang Huachen's example and is Looking forward to work with producers in other industries in the region who look to enhance their businesses ,brands, products and processes.